Employees of the World Health Organization held a conference on nutrition and non-communicable diseases, which was attended by more than 25 ministers from different countries. Experts found it necessary to impose a ban on the advertising of harmful products, in fact because of it by 2030, the number of obese children may reach 90%.
Today, overweight is observed every third child aged 6-9 years. The root of this problem lies not only in the absence of food culture in his family, but also the aggressive advertising of foods high in saturated fat, trans fat, sugar and salt pure, that provoke the development of obesity.
Children can not distinguish commercial information from the cartoon, but by 4 th year begin to recognize a number of brands. In elementary school, their "knowledge" artificially expanded by placing promotional products companies in the state educational institutions (logos workbooks, information stands and so on.). His "five cents" make the popular comics and video games, in which the presence of hidden advertising, but most "zombie" process impact on the child's psyche is still television.
Currently, food and beverage advertising to children fully regulated only in Denmark, France, Norway, Slovenia, Spain and Sweden, in part - in other of 53 European countries. With this treatment Obesity in children It takes from 2 to 7% of health care costs in many of these countries.
More than 50% of harmful food advertising on children's television broadcast in Spain, Sweden and the UK. More than 60% - in Greece and Italy, more than 80% - in Germany and more than 90% in Bulgaria.
Under the influence of commercial information related to the hazard of the product is changed, even in adults: the purchase of a dish advertised parents begin to consider a caring and buy sweets and fast food as an incentive for children.
If in Europe, experts are sounding the alarm for a long time, Russian officials is that no tightening of standards in relation to marketing of foods and beverages to children is not accepted. Executive Director of the National Research Center "Healthy Eating" Zinaida Medvedev believes that the first thing the Russians need to be informed about what they are going to purchase: to introduce labeling of food products, that is, specify the full composition of the product and the daily rate of consumption.
"This is only the first step to the culture of food. Take measures need as quickly as possible, because now every fourth inhabitant of the country overweight, and 60% of children who were obese before puberty, will not be able to lose weight and at the beginning of adult life, "- said Medvedev.
Healthy Child
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