Jeans named the favorite clothing of women over 50

For women older than 50 years are the most favorite jeans part of the wardrobe. This conclusion was British sociologists.

Choice of clothing

Women over 50 have named their favorite subject clothes ordinary jeans. Only 1% of the fair sex in this age group is considered the most favorite part of the wardrobe underwear. Total 20% believe that boutiques satisfy their needs at choosing clothes And each third sensation of pressure, which causes buy it more youth clothing in large retail chains.

But overall, for women from the age group older than 50 issue select clothes   on the first the place still leaves the comfort rather than style. That is why women feel that boutiques and designer fashion has traditionally ignored their requests. Meanwhile, in that the UK women over 50 are the most powerful group consumers, which is a very tempting market for fashion-industry, whose annual turnover is estimated at 6 to 7 billion pounds.

When the researchers asked the women what part body causes them the greatest number of negative emotions, then on top of the list He turned his stomach, which indicated 64% of respondents, followed by the upper part and then hands (35%) and the femur (28%). Given the data, it is not surprising the fact that 57% of surveyed women expressed their desire to lose weight.

With This is only 10% of women are worried about the appearance of wrinkles of age, and as much as 77% for itself excluded any form of cosmetic surgery. So that the majority of the fair sex perceive aging well fine. (READ MORE)

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